Class Action Attorneys, Commence Salivating: California considers enacting its own Internet privacy law

As Congress debates the merits of two proposed pieces of Internet privacy legislation, a California senator recently introduced SB 761 in the State Legislature, which would require Internet companies to notify California residents about their data collection practices and to provide an opt out option. If passed, the law would forbid companies from collecting or using covered information if a California consumer exercises his right to opt out.