The Seven Dirty Words of Lead Generation

Back in 1972, the late great comedian George Carlin had a hilarious, and entirely accurate monologue called “Seven Words You Can Never Say on Television.” The same concept applies when it comes to marketing consumer debt relief services, such as mortgage, tax, and unsecured debt relief. Lead generators often choose official-sounding names to imply an affiliation with government agencies or law firms to secure leads. This is a bad idea, especially as far as the federal government is concerned.