The Internet Corporation for Assigned Names and Numbers (ICANN) has released a list of the 1,930 applications it has received for the newly created top-level domain name system.

Most of the applications were were filed by trademark owners (“.google” and “.apple”), while the rest were for generic terms, such as .home, .inc., .art, .book, .news, and .shop.  Many of the applications for these terms were filed by industry leaders for the term in question ( hardly surprising, with an application cost of $185,000, and annual renewal rates of $25,000).  Google applied for a total of 101 domain names, followed by Amazon with 76.

The generic applications are the most troublesome far marketers, and many of them have been contested.  The most contested new domains include the following:

.home:  11 applications

.inc:  11 applicants

.app:  13 applications

.music: 8 applications

.design:  7 applications

.free:  5 applications

Many of  1,930 applicants will not receive their requested domain, and not just because some of them have been contested;  ICANN also has an approval process that not all applicants will pass.  ICANN received more applications than expected, and  plans to break up the approval process into four groups of roughly 500 applicants each. A comment period is now open until August 12, and the formal objection period will last until January 2013.  The first set of approved domain names could go live as early as after March 2013.

To read a list of all the names applied for in the new program, click here.

 

Seth Heyman
Seth D. Heyman is a California attorney with extensive experience in advertising and marketing law, corporate law, contracts, governmental regulations, international business, and Internet law. He has counseled numerous successful companies, both public and private, and was responsible for regulatory compliance, contract management, corporate governance, and HR best practices for multiple organizations in many diverse industries, including marketing, telecommunications, energy, and technology development. He offers insight and guidance on federal and state direct mail, TV, radio, telemarketing, and Internet marketing laws, as well as online promotions, Internet privacy, data protection regulations, and similar matters.

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