Advertising Claims: The Truth is Not Enough

Proctor & Gamble, maker of Crest 3D White Whitestrips, recently filed an unfair advertising practice claim against rival Colgate¬†with the Better Business Bureau’s National Advertising Division (NAD), a self-regulatory body that many advertisers turn to to resolve such claims. The case revolved around an advertising campaign for Colgate’s Optic White Toothpaste; a campaign that included […]