Sweepstakes Disclaimers: The Small Print Matters

Sweepstakes Disclaimers: The Small Print Matters   Sweepstakes, contests, and similar promotions can be an extraordinarily effective tool to create brand awareness and attracting new customers lured by the possibility of winning a prize. Although the upside of sweepstakes are clear, many businesses ignore the potential downside.  All sweepstakes and contests must comply with various statutes, […]