Sweepstakes Disclaimers: The Small Print Matters

Sweepstakes Disclaimers: The Small Print Matters   Sweepstakes, contests, and similar promotions can be an extraordinarily effective tool to create brand awareness and attracting new customers lured by the possibility of winning a prize. Although the upside of sweepstakes are clear, many businesses ignore the potential downside.  All sweepstakes and contests must comply with various statutes, […]

New Amendments to the FTC’s Telemarketing Sales Rule

FTC Amends Telemarketing Sales Rule The Federal Trade Commission (FTC) announced amendments to the Telemarketing Sales Rule (TSR), the most significant of which prohibits telemarketers from using the following payment methods for inbound and outbound telemarketing transactions: Remotely created checks; Remotely created payment orders; Cash-to-cash money transfers through companies like MoneyGram and Western Union and; Cash reload mechanisms such […]

Anti-Flatulence Pill Manufacturer Loses NAD Challenge

The National Advertising Division of the Better Business Bureau (NAD) recently recommended that Boehringer Ingelheim, manufacturer of an anti-flatulence product called “DulcoGas Maximum Strength” discontinue incorporating the “maximum strength” claim in connection with the DulcoGas product. The claim was challenged by a competitor, Novartis Consumer Health, Inc., which argued that the claim referred to the strength of […]