Advertising in a Digital Market

Consumers get to search the internet and connect with friends- seemingly for free. The actual cost is surveillance that has concentrated the powers of influence and persuasion in the hands of large companies.  So, the House Judiciary Committee has opened an investigation into competition in digital markets, while the Department of Justice and Federal Trade […]

The Truth About False Advertising

Advertisements, whether shown on social media, heard on the radio, or seen on the television, are regulated by federal law that requires truthfulness. The Federal Trade Commission (FTC) enforces so-called “truth-in-advertising” laws.  With the increasingly rapid development of new methods of advertising on social media, the rules and regulations enforced by the FTC are becoming […]

Sweepstakes Disclaimers: The Small Print Matters

Sweepstakes Disclaimers: The Small Print Matters   Sweepstakes, contests, and similar promotions can be an extraordinarily effective tool to create brand awareness and attracting new customers lured by the possibility of winning a prize. Although the upside of sweepstakes are clear, many businesses ignore the potential downside.  All sweepstakes and contests must comply with various statutes, […]

New Amendments to the FTC’s Telemarketing Sales Rule

FTC Amends Telemarketing Sales Rule The Federal Trade Commission (FTC) announced amendments to the Telemarketing Sales Rule (TSR), the most significant of which prohibits telemarketers from using the following payment methods for inbound and outbound telemarketing transactions: Remotely created checks; Remotely created payment orders; Cash-to-cash money transfers through companies like MoneyGram and Western Union and; Cash reload mechanisms such […]