Influencers and the FTC

In a publication released on November 5, 2019, the Federal Trade Commission (FTC) has clarified the rules regarding influencers and truth-in-advertising. “Disclosures 101 for Social Media Influencers” has provided new guidance on how influencers should appropriately disclose that their post, tweet, or Instagram pic is actually an advertisement. Disclosures 101 for Social Media Influencers Typically Instagram […]

Advertising in a Digital Market

Consumers get to search the internet and connect with friends- seemingly for free. The actual cost is surveillance that has concentrated the powers of influence and persuasion in the hands of large companies.  So, the House Judiciary Committee has opened an investigation into competition in digital markets, while the Department of Justice and Federal Trade […]

The Truth About False Advertising

Advertisements, whether shown on social media, heard on the radio, or seen on the television, are regulated by federal law that requires truthfulness. The Federal Trade Commission (FTC) enforces so-called “truth-in-advertising” laws.  With the increasingly rapid development of new methods of advertising on social media, the rules and regulations enforced by the FTC are becoming […]

Sweepstakes Disclaimers: The Small Print Matters

Sweepstakes Disclaimers: The Small Print Matters   Sweepstakes, contests, and similar promotions can be an extraordinarily effective tool to create brand awareness and attracting new customers lured by the possibility of winning a prize. Although the upside of sweepstakes are clear, many businesses ignore the potential downside.  All sweepstakes and contests must comply with various statutes, […]