Influencers and the FTC

In a publication released on November 5, 2019, the Federal Trade Commission (FTC) has clarified the rules regarding influencers and truth-in-advertising. “Disclosures 101 for Social Media Influencers” has provided new guidance on how influencers should appropriately disclose that their post, tweet, or Instagram pic is actually an advertisement. Disclosures 101 for Social Media Influencers Typically Instagram […]

The Truth About False Advertising

Advertisements, whether shown on social media, heard on the radio, or seen on the television, are regulated by federal law that requires truthfulness. The Federal Trade Commission (FTC) enforces so-called “truth-in-advertising” laws.  With the increasingly rapid development of new methods of advertising on social media, the rules and regulations enforced by the FTC are becoming […]

Sweepstakes Disclaimers: The Small Print Matters

Sweepstakes Disclaimers: The Small Print Matters   Sweepstakes, contests, and similar promotions can be an extraordinarily effective tool to create brand awareness and attracting new customers lured by the possibility of winning a prize. Although the upside of sweepstakes are clear, many businesses ignore the potential downside.  All sweepstakes and contests must comply with various statutes, […]

Court Orders Website to Comply with the ADA

Court Orders Website to Comply with the ADA In a recent case filed in California Superior Court, plaintiff Edward Davis sued Bag’N Baggage, a Colorado-based luggage company that owns retail stores in California, claiming violations of the Americans with Disabilities Act (ADA) and California’s Unruh Civil Rights Act in connection with the defendant’s website, ColoradoBaggage.com. Davis, […]