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The End of Cramming?
- October 28, 2011
- Posted by: Seth Heyman
- Categories: Marketing & Advertising Law, Regulatory Compliance
No CommentsCramming is the practice of placing unauthorized, misleading or deceptive charges on a consumer’s telephone bill. Crammers rely on the bewildering complexity of phone bills to trick consumers into paying for services they did not authorize or receive.
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The Death of Affiliate Marketing? California AB 29 Signed Into Law
- July 1, 2011
- Posted by: Seth Heyman
- Categories: Business Law, Internet Law, Internet Marketing, Marketing & Advertising Law, Regulatory Compliance
I am not an active affiliate marketer, but because I provide legal services to marketing organizations, I became a member of numerous affiliate networks, in order to better understand their models. One of the networks I joined was the Amazon Associates Program.
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Consumer Data Verification: Not Just Smart, But Essential
- March 4, 2011
- Posted by: Seth Heyman
- Categories: Marketing & Advertising Law, Regulatory Compliance
Lead generation companies, list marketers, and co-reg companies take note: verifying the accuracy of consumer data is not only smart, it’s also essential way to protect yourself from legal trouble.
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California Supreme Court: ZIP Codes Are Personally Identifiable Information
- February 12, 2011
- Posted by: Seth Heyman
- Categories: Business Law, Featured, Internet Law, Internet Marketing, Marketing & Advertising Law, Regulatory Compliance
The California Supreme Court has ruled that a consumer’s ZIP code constitutes “personally identifiable information” and thus falls under the state’s strict consumer data privacy law. Online marketing organizations and even some online retailers may find it easier to simply exclude California residents, rather than run the risk of becoming the target of California class action attorneys.
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New Law Regulates “Sneaky Sales”
- January 7, 2011
- Posted by: Seth Heyman
- Categories: Business Law, Featured, Internet Law, Marketing & Advertising Law, Regulatory Compliance
There’s a new law designed to combat “Sneaky Sales,” those online sales transactions conducted by third party sellers in which consumers are unaware of the terms and conditions of their purchase, and may not even know that they agreed to purchase anything at all.