California Supreme Court: ZIP Codes Are Personally Identifiable Information
- February 12, 2011
- Posted by: Seth Heyman
- Categories: Business Law, Featured, Internet Law, Internet Marketing, Marketing & Advertising Law, Regulatory Compliance
The California Supreme Court has ruled that a consumer’s ZIP code constitutes “personally identifiable information” and thus falls under the state’s strict consumer data privacy law. Online marketing organizations and even some online retailers may find it easier to simply exclude California residents, rather than run the risk of becoming the target of California class action attorneys.