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When Does Your Ad Require a Disclaimer?
- August 20, 2012
- Posted by: Seth Heyman
- Category: Business Law
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Kirstie Alley on the Hook for False Advertising Claims
- August 14, 2012
- Posted by: Seth Heyman
- Category: Marketing & Advertising Law
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Seller Beware: Class Action Attorneys Target Siri
- June 22, 2012
- Posted by: Seth Heyman
- Categories: Business Law, Marketing & Advertising Law
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Hard Candy: Kraft and Cadbury Face Class Action
- June 18, 2012
- Posted by: Seth Heyman
- Categories: Business Law, Marketing & Advertising Law
Health claims generate sales, but in an increasingly litigious environment, food manufacturers should think twice before yielding to the temptation of making unsubstantiated health claims, or failing to make prudent disclosures on their product packaging.
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The Seven Dirty Words of Lead Generation
- September 27, 2011
- Posted by: Seth Heyman
- Categories: Internet Law, Marketing & Advertising Law
Back in 1972, the late great comedian George Carlin had a hilarious, and entirely accurate monologue called “Seven Words You Can Never Say on Television.” The same concept applies when it comes to marketing consumer debt relief services, such as mortgage, tax, and unsecured debt relief. Lead generators often choose official-sounding names to imply an affiliation with government agencies or law firms to secure leads. This is a bad idea, especially as far as the federal government is concerned.