False Advertising? Class action lawyers tee off against Tetley
- June 11, 2012
- Posted by: Seth Heyman
- Categories: Business Law, Marketing & Advertising Law
A health claim is one of the most powerful triggers in advertising, and like any powerful weapon, manufacturers should think carefully before employing it. Anticipate a counterattack in the form of a class action lawsuit, and be certain of your ability to adequately defend against one by arming yourself with evidence that fully substantiates any health-related claims.