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Top Level Domain Name Applications Released
- July 25, 2012
- Posted by: Seth Heyman
- Categories: Business Law, Internet Law, Internet Marketing
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The Death of Affiliate Marketing? California AB 29 Signed Into Law
- July 1, 2011
- Posted by: Seth Heyman
- Categories: Business Law, Internet Law, Internet Marketing, Marketing & Advertising Law, Regulatory Compliance
I am not an active affiliate marketer, but because I provide legal services to marketing organizations, I became a member of numerous affiliate networks, in order to better understand their models. One of the networks I joined was the Amazon Associates Program.
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California Supreme Court: ZIP Codes Are Personally Identifiable Information
- February 12, 2011
- Posted by: Seth Heyman
- Categories: Business Law, Featured, Internet Law, Internet Marketing, Marketing & Advertising Law, Regulatory Compliance
The California Supreme Court has ruled that a consumer’s ZIP code constitutes “personally identifiable information” and thus falls under the state’s strict consumer data privacy law. Online marketing organizations and even some online retailers may find it easier to simply exclude California residents, rather than run the risk of becoming the target of California class action attorneys.