Negative Option Marketing Guidelines
- December 28, 2010
- Posted by: Seth Heyman
- Category: Marketing & Advertising Law
Negative option billing is nothing new. Many book clubs have been using them in one form or another since the 1950’s, but despite this fact, more than a few consumers fail to read the fine print. Even that wouldn’t be such a large problem if companies made it easier to cancel their programs, but many consumers feel harassed or intimidated when they try to cancel membership, which adds insult to injury when they feel ripped off in the first place.