-
FTC Targets Medical Discount Plans
- July 6, 2012
- Posted by: Seth Heyman
- Category: Business Law
No Comments
-
Hard Candy: Kraft and Cadbury Face Class Action
- June 18, 2012
- Posted by: Seth Heyman
- Categories: Business Law, Marketing & Advertising Law
Health claims generate sales, but in an increasingly litigious environment, food manufacturers should think twice before yielding to the temptation of making unsubstantiated health claims, or failing to make prudent disclosures on their product packaging.
-
Sellers: Avoid the Crunchy Frog Defense
- June 1, 2012
- Posted by: Seth Heyman
- Categories: Business Law, Marketing & Advertising Law
-
Negative Option Marketing Guidelines
- December 28, 2010
- Posted by: Seth Heyman
- Category: Marketing & Advertising Law
Negative option billing is nothing new. Many book clubs have been using them in one form or another since the 1950’s, but despite this fact, more than a few consumers fail to read the fine print. Even that wouldn’t be such a large problem if companies made it easier to cancel their programs, but many consumers feel harassed or intimidated when they try to cancel membership, which adds insult to injury when they feel ripped off in the first place.
