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Seller Beware: Class Action Attorneys Target Siri
- June 22, 2012
- Posted by: Seth Heyman
- Categories: Business Law, Marketing & Advertising Law
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False Advertising? A Cautionary Tale
- March 11, 2011
- Posted by: Seth Heyman
- Categories: Business Law, Featured, Marketing & Advertising Law
When creating a marketing campaign, advertisers should closely consider just what’s being said and implied in the presentation. The plaintiffs claim that they relied upon the images of an iPad being used in various outdoor locations in the company’s advertisements, and that the product “does not live up to the reasonable consumer’s expectations created by Apple” in its advertising. Not a laughing matter.
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New Cures for Cancer, Diabetes, Arthritis, Lupus, Fibromyalgia, and Chronic Fatigue
- November 24, 2010
- Posted by: Seth Heyman
- Categories: Featured, Marketing & Advertising Law
The FTC has been targeting health product marketers like hunters in duck season, and any health product seller must be extremely cautious about the claims they make in advertisements.
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Turn it Down: Senate Passes Volume Control
- November 22, 2010
- Posted by: Seth Heyman
- Category: Marketing & Advertising Law
The Senate recently passed a bill that requires television stations and cable companies to maintain the volume of TV commercials to the same level as the show in which they’re airing.