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  • Is Insurance-Related Telemarketing Covered by the Telemarketing Sales Rule?

    • February 24, 2011
    • Posted by: Seth Heyman
    • Categories: Featured, Marketing & Advertising Law
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    If your telemarketing campaigns involve any calls across state lines you may be subject to the FTC’s Telemarketing Sales Rule. However, businesses that sell insurance have a special limited exemption due to the effect of another federal law, the McCarran-Ferguson Act.

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  • Caller ID Spoofing and Business Identity Theft

    • January 27, 2011
    • Posted by: Seth Heyman
    • Categories: Business Law, Marketing & Advertising Law
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    Imagine how useful it would be for criminals to be able to perfectly impersonate a trusted friend who asks you for money. That’s exactly what spoofing allows them to do. Because of the high trust consumers appear to have in the Caller ID system, they believe without question that any information on their Caller ID is accurate. This makes consumer fraud easier than shooting fish in a barrel.

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  • Telemarketing 101: Five Material Disclosures

    • November 22, 2010
    • Posted by: Seth Heyman
    • Categories: Featured, Marketing & Advertising Law
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    The FTC’s Telemarketing Sales Rule (TSR) governs the procedures sellers must undertake when conducting sales through outbound telemarketing – or when “upselling” during calls initiated by consumers.

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